Local Search is all around us now and is one of the fastest growing segments on the internet. Many businesses are not aware of this and how to create a local marketing effort on line. There are many different strategies and opportunities when it comes to local search. The thing every business needs to be concerned with is how to be found on the internet locally instead of the old traditional way of just being listed in the phone directory.
Some companies choose to do a local site to capture those local leads. Here is an example of auto insurance in Tacoma Washington doing a specific local website. This is one example of targeting local traffic or a business can just pay for search engine optimization for one site. If a business chooses to do both then even better. The more opportunities to capture a local customer the better.
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As far as I can see it, a good local listing can give your business a much needed push to the right direction. Bounce Rate is now part of Google's algorithm, and having traffic that's both relevant and interested in your site, can minimize your bounce rate, and possibly give you a significant boost to your ROI.
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