Now that the word is out that Facebook ads were cheap compared to Google ad words things have changed. Recently it has come to our attention that the ads on Facebook have shot up quite a bit and I think its because the secret is out. Its amazing how fast the prices have changed on Facebook once people have realized what a great marketing opportunity it is. Obviously it is an advertising medium never seen before in human history but like everything else it will be for the large companies with huge budgets to market.
Google ad words are now sometimes less expensive than the Facebook but you have to realize they offer two different ways to advertise. With Google ad words the can be more directionally targeted when someone actually wants to buy something. However, with Facebook it is more creative marketing just getting your brand seen by the masses in certain market segments. You can choose ages, likes or dislikes, and many other things but you don't know if they are looking for your product or service. Depending on what you are trying to accomplish with your marketing efforts they can be extremely valuable if you have the budget.
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