Tuesday, May 24, 2011

Is A Graphic Website Better Than A Text Only Site?

Is it better to have less graphics or more like this Vail Furniture Site?  We have found that more graphics is usually better these days.  Having more graphics including pictures and videos draws the attention of the visitor in to the website.  Just having text is a thing of the past so the more pictures and videos the better as long as they load quick.  Also if you can have more interactivity on your site where visitors can actually get involved the better as well.
The site above is a beautiful creation by a web developer who obviously cared about the look and feel
of the site.  As a result if it can be marketed correctly it will produce for the customer.  Now all that is needed are visitors.  With so many websites created these days it is necessary to have a well constructed site that has a great  look and feel.  If you get a basic site with text only well then you might as well go to an article directory and write one yourself because that is all the site really is anyway.
Our marketing professionals always recommend more graphics to a website.  Graphics to a website are like yeast to bread, "it raises the dough".  Just make sure the graphics make sense and are related to the content of the site.  We don't want graphic overload either because then you have people leaving the site.  So have fun and go create a beautiful website today.

Tuesday, March 22, 2011

Make Money With Google Adsense

Stop dreaming about making money from the Internet and start doing it today.  Google AdSense is just one
way to start earning money on the world wide web.  There are many other programs like AdSense on the market but Googles AdSense has the most advertisers which makes it more relevant when you are looking for ads that fit your websites content.  So create a site and put on some AdSense.  Just maybe you can pay for something you want and don't have the money for.  Maybe you could even one day leave your job.

Thursday, March 17, 2011

Are You Ready For Video In Your Website?

Video is exploding as we all are aware or should be.  Before we think about doing it we should ask why?  First of all there are only two reasons people watch video.  One is for entertainment and the other is for information and that's it.  Mount Lake Terrace Auto Insurance is a great example of a insurance company doing an entertainment video on information on how to get low cost insurance for your auto. 
The value of doing a video like these for the auto insurance company is that they do so many they are building an audience and over time they can convert that audience into revenue.  Things to think about are the length of the video, type of ad (entertainment or information), and how you want the audience to view your business image. 
When your distributing your video it is important to put it on as many platforms as possible like the obvious You Tube, Hulu, AOL, Yahoo, and of course countless others.  It's been well known that video content is becoming the king of kings for web content.  That being said make sure you are standing on high ground when the huge wave crashes a shore. 

Wednesday, March 9, 2011

Facebook Ads Are Getting Expensive Aren't They?

Now that the word is out that Facebook ads were cheap compared to Google ad words things have changed.  Recently it has come to our attention that the ads on Facebook have shot up quite a bit and I think its because the secret is out.  Its amazing how fast the prices have changed on Facebook once people have realized what a great marketing opportunity it is.  Obviously it is an advertising medium never seen before in human history but like everything else it will be for the large companies with huge budgets to market.
Google ad words are now sometimes less expensive than the Facebook but you have to realize they offer two different ways to advertise.  With Google ad words the can be more directionally targeted when someone actually wants to buy something.  However, with Facebook it is more creative marketing just getting your brand seen by the masses in certain market segments.  You can choose ages, likes or dislikes, and many other things but you don't know if they are looking for your product or service.  Depending on what you are trying to accomplish with your marketing efforts they can be extremely valuable if you have the budget.