Some websites have coupons and some don't but size does matter when it comes to coupons. If a website has a coupon but it is too small to read or see then it usually doesn't do well. If a website has a coupon that is large enough to see with a compelling offer then it can do well. Most coupons in the market are not compelling enough for it to be worth an action for the customer. Having a 10.00 off your first service coupon like bend auto repair might not be enough for a consumer to respond to the offer which can make the coupon valueless.
Even the large coupon sites like Groupon can have a difficult time getting businesses to give away enough to make a coupon great. It does Groupon and the business no good to have a coupon that is not powerful enough to attract a new customer. This site for portland auto body has 50.00 to 100.00 off your deductible when you get your auto body work done with them. That is enough money to pull in a new customer for sure. Just make sure that before you start a coupon to look at coupon sites like Living Social and more to get ideas of what you think can be attractive and work well.
Cyberline Publishers are creative marketing professionals talking about everything on the web we can think of. From websites,SEO, internet marketing, domains, search engines, and how this relates to businesses and individuals who want to market themselves on the world wide web.
Wednesday, June 20, 2012
Tuesday, June 19, 2012
Websites That Work And Websites That Dont!
There are many different marketing styles out there when it comes to websites. Some are good and produce results and some are bad and are a waste of time and money for the customer. why have a website when people who visit dont want to call or convert to a sale for the customer. This can be the difference between the website making the business a lot of money or being a total bust.
Boss Plumbing is a decent site that can produce some results but Bend Concrete and bend drywall is even better. It is better because there is a higher quality look to it with more custom features. Everything is easy to navigate and if you were someone looking for concrete in your backyard I'm sure you would agree that you would give them a call. Hollywood Plumbing on the other hand is a sad looking site that is probably a waste of time and money for that business owner. There is not a lot of high quality content and it is difficult to read and navigate. There is no reason for a customer to call on this website and I'm sure many people visit the site and immediately leave for various reasons.
Boss Plumbing is a decent site that can produce some results but Bend Concrete and bend drywall is even better. It is better because there is a higher quality look to it with more custom features. Everything is easy to navigate and if you were someone looking for concrete in your backyard I'm sure you would agree that you would give them a call. Hollywood Plumbing on the other hand is a sad looking site that is probably a waste of time and money for that business owner. There is not a lot of high quality content and it is difficult to read and navigate. There is no reason for a customer to call on this website and I'm sure many people visit the site and immediately leave for various reasons.
Monday, January 23, 2012
Big City Vs Small Town Marketing
The difference in marketing a website for a large city vs a small town can be vast. First, there is always going to be more competition in a large city like Los Angeles vs a small town like Bend Oregon. One has millions of people and one has thousands. Likewise there will be many more businesses all competing in an area of millions of people. What does still work well though is to market to your keywords. London Cleaners Los Angeles has included the keyword,"Los Angeles" in their URL which will help it to come up in the search engines. In a smaller town there is bend plumbing, bend storage, bend carpet cleaning, and much more that all use keywords in their URL. While this is a good thing to do good SEO will remind you that it is only 1 to 4% of the algorithm for the search engines. In other words these websites have good content and SEO being done to get them to the first page. A good URL is important but it isn't everything. You can see that good SEO is much more that just a good domain name.
Tuesday, January 17, 2012
E-Commerce websites doing better
With more and more people spending money online these days it's no wonder that e-commerce websites are profiting as a result. Companies like,"Mattress Foam" and,"Hand Stamped Necklaces" have created their own niche e-commerce websites to profit from sales across the country around the globe. New technology is making it easier to construct these websites with good search capabilities for the small or large business owner. The days of the brick and mortar being the end all be all for retail and wholesale marketing is changing fast. With more security being done in online marketing more consumers are using e-commerce to buy more consumer items. It's nice to support local businesses for sure but when a consumer has more choices online as well as saving 20 to 70 percent from retail it's no wonder that businesses are benefiting from their e-commerce stores.
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